Charity and sponsorships
Charity and sponsorship are integral to Verkkokauppa.com's marketing communications. Beyond being a powerful way to make a social impact, donations support our strategic objectives and align with our brand identity.
Charity
The Verkkokauppa.com management team determines the annual budget for charitable donations. We grant support on a case-by-case basis to reliable, non-profit, non-political, and domestic organizations. Our communications team selects the recipients and provides updates on this page.
In spring 2024, our staff participated in a survey to help identify charitable causes. Based on the results, we defined three focus areas for our charity work.
In 2026, we will primarily support the following causes:
- Well-being of children and young people
- Mental health and substance abuse prevention
- Low-income individuals and families
When selecting charitable causes, we evaluate:
- Shared values and alignment with Verkkokauppa.com’s strategy and brand
- Alignment with our sustainability focus areas
- The social impact of the cause
- Responsible operations and commitment to sustainable values
Previous charitable causes:
- In 2025, we donated €2,000 each to Mieli ry, Hope ry, and Seta ry
- Product donations to child psychiatry departments at HUS and OYS hospitals
- Headphones for children with sensory sensitivities at Opinmäki daycare in Espoo
- Verkkokauppa.com was an official Helsinki Pride partner in 2024
- Toys and outdoor games for students at Keinumäki hospital school (grades 1–9)
- Raffle prizes for a charity event organized by Kympin Lapset (Association for Parents and Friends of Children with Cancer at HUCH)
- Hope ry – Together and Jointly (product donations, including 100 washing machines)
- New Children's Hospital (toys and other product donations)
- Aid for Ukraine (€10,000 donation, plus drones, tents, sleeping bags, and first aid supplies)
- KummitLIVE partnership
- Annual Christmas Tree collections at our stores
- 300 pet beds donated to the Helsinki Society for the Protection of Animals (HESY)
Sponsorships
As part of our charitable work, Verkkokauppa.com sponsors athletes and sports clubs, social welfare organizations, and other socially important causes each year. We only select non-profit, non-political, and domestic organizations as sponsorship recipients, and all sponsorship activities must align with Verkkokauppa.com's values and company strategy.
"Speed is within us" – Verkkokauppa.com accelerating Finland's top athletic prospects
Verkkokauppa.com has launched a partnership with three young Finnish elite athletic prospects. The collaboration brings together the athletes' performance and the company's core values: speed, continuous improvement, and innovation.
The new sponsorship program includes professional tennis player Oskari Paldanius and track and field prospects Emma Tainio and Joonas Kumpulainen.
The partnership focuses on supporting these young athletes' daily lives and development during critical phases of their sports careers.
"We want to provide young athletes with a stable foundation and the resources to focus on what matters most—training. The speed and ability to react to situations required in sports are the same qualities we use to build the retail of the future. These young athletes represent exactly the kind of determination and innovation we want to support," says Verkkokauppa.com CEO Panu Porkka.
We are not currently seeking new sponsorship recipients
This year, we are primarily sponsoring rising athletes and organizations and projects related to children's and youth welfare. We are not currently seeking new sponsorship recipients for 2026.
If you would like to submit an open application, you can complete the sponsorship application form below. Due to the high volume of sponsorship applications, we can only process applications submitted through the form below.
Verkkokauppa.com sponsorship application
We review sponsorship applications once a month and will only contact successful applicants. Unfortunately, we cannot respond to every inquiry.