TV calibration – don't pay for what you don't need
Updated March 25, 2026
TV calibration has become a controversial topic, even making the headlines. Consumers are often sold expensive calibration services alongside a new TV, sometimes based on misleading claims. Verkkokauppa.com’s resident expert, Aleksi Saarivirta, explains how to easily adjust your TV settings yourself and what you actually get for your money when investing in better picture quality.
Calibration by a true professional
Aleksi Saarivirta is a Sales Specialist at the Verkkokauppa.com Pirkkala store, helping customers find the right products for their needs. While computers and TVs are his primary areas of expertise, his personal interests also make him an expert in music and sports equipment.
Calling Saarivirta a TV calibration expert is no exaggeration; he has been calibrating TVs professionally for as long as the service has existed in Finland, before joining Verkkokauppa.com in spring 2021. Although his professional calibration days are behind him, his passion for picture quality remains—Saarivirta still enjoys fine-tuning his own TVs, as well as those of friends and family whenever needed.