Viral Payback Campaign Rules
ORGANIZER
Verkkokauppa.com Oyj, Business ID: 1456344-5, Address: Tyynenmerenkatu 11, 00220 Helsinki.
Campaign Period
The campaign starts on October 2, 2026 and ends on October 17, 2026.
How to Participate
You can participate in the Viral Payback campaign by publishing a video or image that meets the campaign requirements on your chosen platform and attending the Viral Payback event at a Verkkokauppa.com store on Saturday, October 17, 2026 between 10:00 AM and 3:00 PM.
Based on your post's view count, you can claim a product from the corresponding category, provided products are still available at the time of redemption.
Eligible platforms for the campaign:
- TikTok
- YouTube
The campaign is open to all residents of Finland who are at least 18 years old.
Post Requirements
Create and publish image or video content. For your post to qualify for the Viral Payback campaign, it must meet the following requirements – just 100 views is enough!
- The post mentions Verkkokauppa.com and Viral Payback.
- @Verkkokauppacom is tagged in the post's text field.
- The post features a product or service sold at Verkkokauppa.com (older/discontinued products or items you think would fit the selection also work).
- The product is rated in the post using either stars or numbers (⭐️⭐️⭐️ / ⭐️⭐️⭐️⭐️⭐️ or 3/5).
- The post must be published during the campaign period, October 2–17, 2026.
- The post must comply with the platform's (listed above) terms of use and rules.
- Content must not be offensive or inappropriate.
- You may not use someone else's content or name without permission in the campaign.
Viral Payback Event and Product Redemption Rules
Participation in the Viral Payback campaign also requires that you attend the Viral Payback event at a Verkkokauppa.com store on Saturday, October 17, 2026 between 10:00 AM and 3:00 PM.
Participants can only redeem products on that day at the store's Viral Payback station. Products are available in limited quantities and will be distributed to participants in order of redemption.
A participant can redeem one product per approved post, but only one product at a time (per redemption). If a participant has made multiple posts that would qualify them to redeem products, they must rejoin the queue and wait for a new turn after redeeming each individual product.
Verkkokauppa.com will verify that the participant's post meets the participation requirements and check the view count at the time of redemption. The post's viewers must be from Finland. When Verkkokauppa.com determines that the post complies with these rules and approves it for the campaign, it will like the post through its own channels at the time of prize redemption.
Verkkokauppa.com may ask participants to show identification when redeeming a product to verify their age.
Verkkokauppa.com's Own Selections and Rewards
In addition to view-based product category redemption, Verkkokauppa.com may, at its own discretion, select and reward individual posts that are particularly successful, creative, or otherwise noteworthy with prizes, regardless of how many views the post has accumulated during the campaign period. Special emphasis in our own rewards will be placed on posts that use the campaign-specific material package.
Featuring Posts on Verkkokauppa.com's Own Channels
Verkkokauppa.com may feature posts organically on its own channels. If content is used in paid advertising, separate permission will always be requested.
Material Package
Campaign participants will have access to a Viral