AI Disclosure
Introduction
We are committed to maintaining transparency in our use of artificial intelligence technologies in accordance with Verkkokauppa.com's AI Policy (Ulkoinen palvelu) (Avautuu uuteen välilehteen). This disclosure explains how we use AI on the Verkkokauppa.com website, what information it processes, and the measures we take to ensure our AI systems are understandable and reliable.
We use AI to improve our services, increase efficiency, and provide a better customer experience. This includes content personalization, enhanced customer support, and optimization of our operations.
Data Collection and Use
Our AI systems process various types of data, including:
- chat conversations
- product information
- internal guidelines
You can read more about personal data processing in our Privacy Policy. We ensure that all collected personal data is used ethically and in compliance with applicable data protection laws.
AI Use Cases
Below we describe the use cases where we employ AI in customer-facing operations and the risk category each use case falls under. We have assessed the risk class based on the EU AI Act risk classifications with the following definitions:
| Risk Class | Description |
| Unacceptable | Prohibited use cases: user manipulation, emotion recognition, exploitation of vulnerable groups, social scoring. |
| High | Use permitted provided the system meets regulatory requirements: toys, recruitment, healthcare, elevators, medical devices, motor vehicles. |
| Limited | Use permitted provided systems meet transparency requirements: image, audio, and text generation. |
| Minimal | Use permitted with no requirements. |
| Use Case | Description | Risk Class |
| Product Search | We use generative AI to support product search and deliver better search results to customers. | Limited |
| Customer Service | Our customer service uses generative AI in chat to serve customers and streamline their experience. | Limited |
| Marketing | We always aim to include in the image description or metadata when an image has been processed with generative AI. | Limited |
| HR Support | HR uses generative AI to generate responses to inquiries sent to rekry@verkkokauppa.com (Ulkoinen palvelu). | Limited |
| Sales and Content Creation | We use generative AI to brainstorm ideas and create drafts for articles and other sales materials. | Limited |
| Product Descriptions | We use generative AI to assist in creating product descriptions to improve operational efficiency. | Limited |
Transparency and Accountability
We are committed to being open about our AI practices. This includes:
- Clear documentation: We provide transparent documentation on how Verkkokauppa.com manages AI-related operations. We also clearly inform stakeholders about the use cases where we utilize AI, particularly when they directly or indirectly interact with AI-generated content.
- Regular audits: Our AI systems are regularly audited to ensure they function as intended and comply with our ethical standards. We conduct impact assessments for each AI system.
- Feedback channels: We welcome customer feedback to continuously improve our AI systems.
This page
This page was translated into English with the help of generative AI tools.
Legal Notice
AI technology and its governing legislation are rapidly evolving, and our use of AI may also change in the future. We regularly update this statement to reflect these changes.
While we strive for accuracy and timeliness, AI-generated content may contain errors. We recommend independently verifying information provided by AI and encourage our customers to use their own judgment and discretion when interacting with content produced by the AI technologies we use.
Contact Us
If you have questions or concerns about this AI statement, please contact us at security@verkkokauppa.com (Ulkoinen palvelu).