Why Miele?
Since its founding in 1899, the company philosophy has remained the same: "Immer Besser" – Forever Better. This principle guides everything from product quality and usability to service. By choosing Miele, you ensure long-lasting, worry-free performance for your home appliances.
Quality
Miele appliances are tested for a service life of 20 years. Miele manages most of the production process in-house, from raw material processing to final assembly.
Sustainability
Miele ensures its products and production processes are energy-efficient and resource-saving, while taking full responsibility for its employees and the company. Miele aims for 100% product recyclability and carbon neutrality, investing over 50% of its R&D budget into sustainable products. Near-total recyclability combined with a long service life is at the heart of Miele's commitment to sustainability. Miele has won the German Sustainability Award, is a member of the UN Global Compact, and is a signatory of the Diversity Charter.
Usability
Miele focuses on making its appliances easy and intuitive to use. They offer the best possible experience for everyone—from those who prefer simple controls to enthusiasts who love experimenting with recipes or fine-tuning every setting. Choose from interfaces ranging from mechanical buttons to full touchscreens. Whether you want to adjust your coffee volume to the exact milliliter, set the perfect water level for your laundry, or simply press Start and enjoy the results, Miele is the right choice for you.
The most desired brand among consumers
Miele is also the most desired home appliance brand among consumers. It has been repeatedly voted the most respected and trusted brand by both Taloustutkimus and Reader's Digest. As a Verkkokauppa.com Awards winner, Miele has secured the top spot in the major appliances category for three years running. Explore the Verkkokauppa.com Awards here.
Great reasons to choose Miele
Quality
For over 100 years, Miele has been a brand you can trust – Miele appliances won't let you down.
Technology
Miele products deliver superior results and versatile experiences with minimal energy consumption.
User-friendliness
Whether the appliance features a traditional rotary dial, a separate touch button, or a precise smartphone-like touchscreen, using Miele appliances is easy and enjoyable.
Design
Miele appliances feature clean lines and timelessly elegant design.
Service
As a Miele customer, you receive first-class service.
Brand
Miele is the most sought-after brand in its industry in many countries.