A new household essential for hot summers – air source heat pumps are increasingly used for cooling
Press Release May 26, 2026
According to a Verkkokauppa.com customer survey, the role of air source heat pumps in Finnish homes has expanded from heating and energy savings toward year-round comfort: nearly half of respondents would use or currently use their pump primarily for cooling. When asked about concerns, noise and unexpected costs topped the list.
Nearly half of Verkkokauppa.com air source heat pump survey* respondents would use or currently use their pump primarily to cool their home, while just over ten percent use it mainly for heating.
Device ownership is concentrated in detached houses: three out of four owners in single-family homes and vacation properties have a pump, while only one in five apartment dwellers own one.
Usage patterns differ clearly between housing types, with 76 percent of apartment residents emphasizing cooling in their responses. Single-family homeowners more often view the pump as both a heating and cooling device.
"Just a few years ago, air source heat pumps were discussed primarily from an energy savings perspective. Now, especially apartment residents are looking for relief from summer heat and improved comfort, and most buyers wouldn't go back to a traditional fan," says Verkkokauppa.com Value-Add Services Manager Artur Glad.
95% would recommend, but uncertainty and knowledge gaps remain about device lifespan
Current air source heat pump owners are extremely satisfied: nearly 90 percent are satisfied or very satisfied, and 95 percent would recommend purchasing one to their friends. Expectations were also met at a high level: 84 percent of owners said the device met or significantly exceeded their expectations.
When asked about concerns related to purchasing a device, noise, unexpected costs, and installation damage topped the list. The biggest headache was choosing the right device, mentioned by about half of respondents.
"The biggest knowledge gaps relate to air source heat pump lifespan and efficiency, and few people know that devices typically last ten to twenty years. A professionally installed, properly used, and regularly maintained pump is a worry-free, long-lasting investment," Glad explains.
Awareness of energy consumption differences between old and new devices was divided: about half of respondents considered themselves fairly or very aware, while a third said they knew little or nothing about the differences.
Convenience, speed, and price drive purchasing decisions
When asked about factors influencing air source heat pump selection, the most important criteria were price, energy efficiency, and quiet operation.
For choosing where to buy, total price was by far the most important factor. Next came speed of product and installation availability, retailer reliability, and salesperson expertise and personal assistance.
The most common price range considered appropriate for an installed air source heat pump was €1,000–2,999. A turnkey service including delivery and installation was important to the vast majority, 84 percent of respondents.
*Verkkokauppa.com surveyed customer opinions about air source heat pumps and their purchase through a questionnaire shared on social media and via newsletter. A total of 1,188 people responded to the survey from May 4–10, 2026.
Verkkokauppa.com sells Samsung and Bosch air source heat pumps. The installation area covers approximately 3 million Finns in Southern and Central Finland.
Additional information
press@verkkokauppa.com (Ulkoinen palvelu)
Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.
