Verkkokauppa.com launches an unusual experiment – products can be redeemed with social media product review impressions
Press Release October 2, 2026
Verkkokauppa.com's globally unique experiment, launched last year, continues and expands from TikTok to Instagram, LinkedIn, and YouTube. During the October campaign, anyone can post a review or share their experience with a Verkkokauppa.com product or service on social media and redeem products from the store based on views. The experiment aims to highlight how other consumers' experiences, recommendations, and content increasingly influence purchasing decisions.
It's becoming harder for consumers to distinguish online which product reviews are based on genuine user experiences and which are commercial content, algorithms, or AI-generated information. That's why Verkkokauppa.com wants to bring ordinary consumers' authentic experiences even more to the forefront.
This fall, Verkkokauppa.com's internationally award-winning unique concept expands from TikTok to Instagram, LinkedIn, and YouTube. During the campaign, you can post a review or share your experience with a Verkkokauppa.com product or service on social media and redeem a campaign product. The more views your post gets, the more valuable the product you can redeem. Products are redeemed at Verkkokauppa.com stores on Saturday, October 17th.
"Last year, we wanted to see what happens when social media visibility gets a tangible reward. This year, we want to elevate the voice of ordinary consumers in building a more trustworthy online store. Shopping is evolving: purchasing decisions are increasingly influenced by social media visibility and artificial intelligence. In this equation, we want to give authentic, honest product reviews more space so that Finns can make smarter online decisions that better suit their needs," says Verkkokauppa.com's Chief Marketing, Communications, and Sustainability Officer Suvituuli Tuukkanen.
Anyone can be a product reviewer
Open product reviews have long been a core part of Verkkokauppa.com's operations. Among hundreds of thousands of reviews, even critical perspectives are valuable, as other customers' experiences help make better purchasing decisions and provide Verkkokauppa.com with insights about products and selection. The campaign takes this same idea from Verkkokauppa.com's product pages to where people increasingly search for other users' experiences: social media.
"For us, a valuable product review doesn't always mean the same as a positive product review. Even a critical experience helps the next customer evaluate whether the product is right for them and gives us information about how products actually perform in our customers' daily lives. At the same time, we want to learn through this experiment what kind of product information is meaningful to people right now," Tuukkanen continues.
How the experiment works
Campaign participants post their own review of a product or service sold, or previously sold, at Verkkokauppa.com on TikTok, Instagram, LinkedIn, or YouTube. Based on the views the post receives in Finland, participants can redeem a product from the campaign selection. Redemption levels start at 100 views.
Products are redeemed at Verkkokauppa.com stores on Saturday, October 17th from 10 AM to 3 PM. Products are available in limited quantities and distributed on a first-come, first-served basis.
Additional information
press@verkkokauppa.com (Ulkoinen palvelu)
Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.
