Verkkokauppa.com performed excellently in retail reputation and customer satisfaction surveys

The Trust & Reputation study reveals that Verkkokauppa.com, Finland's most popular online store, has reached a record-high reputation. Based on the total survey scores, Verkkokauppa.com's results now rank among the top 10 most reputable companies in Finland.

In the Trust & Reputation study for the retail sector, Verkkokauppa.com’s reputation was clearly the best among the 14 companies surveyed, with the e-commerce pioneer’s products and services receiving particular praise. These strengths mirror those highlighted in the November EPSI Rating study, which measures customer satisfaction in the retail industry.

These results are driven by the company’s recent brand renewal, investments in customer experience and assortment development, and, above all, long-term efforts to improve delivery speeds.

“Our commercial success this year has significantly outperformed the market, reflecting the brand's strength and appeal. It is great to see that our investment in a first-class customer experience is paying off and building such significant trust among Finns. This historically strong result is, of course, thanks to our entire staff”, says Verkkokauppa.com’s Marketing, Communications, and Sustainability Director Suvituuli Tuukkanen.

In addition to products and services, the reputation study examined perceptions of Verkkokauppa.com regarding innovation, leadership, employer image, and financial success. Verkkokauppa.com’s overall reputation score was 3.82 out of five, where 3.5 is the threshold for a good rating.

Verkkokauppa.com is the best in consumer electronics both in-store and online

Similarly, the recent EPSI Rating industry study examined specialty stores and department stores from the perspective of both brick-and-mortar and online shops. The study measured customer satisfaction and loyalty in relation to brand image, expectations, and product and service quality for 2025.

Among all retail operators, Verkkokauppa.com ranked eighth for physical stores and third for online stores. The company took the top spot in the consumer electronics category in both online and physical store rankings. “In electronics retail, the key to the customer experience is largely the clarity and ease of purchasing: pleasant and tidy stores, clear product information, reliable availability, fast delivery, and the added value created through service,” the EPSI Rating study states.

*Trust & Reputation study

The Trust & Reputation study by Reputation and Trust Analytics aims to determine the reputation of organizations among the public. Organizations are evaluated using the Trust & Reputation model by Reputation and Trust Analytics (formerly T-Media), where the reputation score is the average of eight different dimensions: governance, finance, leadership, innovation, interaction, products & services, workplace, and responsibility. The study used a five-point scale (1–5).

Additional information
press@verkkokauppa.com (Ulkoinen palvelu)

Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.