Moldable slime and music trivia – Verkkokauppa.com’s 2025 Christmas hit toys highlight focus-building and cozying up at home

Verkkokauppa.com, Finland's largest online toy store, predicts this year's holiday hits. Favorites include sensory toys to balance screen time, educational sets, music trivia, and many timeless classics. Bluey the dog is emerging as the season's breakout character.

This year's hit toys reflect play as an antidote to a hectic world. Demand for sensory toys has grown significantly.

“For example, NeeDoh stress toys and GUI GUI slime offer children moments to focus and immerse themselves in their own world. Whether it's a sensory toy, modeling clay, a LEGO set, or a puzzle, we're seeing more toys that have a proven calming effect amidst the daily flood of stimuli,” says Verkkokauppa.com Category ManagerPiia Inkinen.

Alongside calming toys, educational sets like science and discovery kits are also trending this Christmas.

“Science sets teaching chemistry and physics are on the rise. They combine play with the joy of discovery,” Inkinen says.

Party games keep the fun at home again this year

Verkkokauppa.com sales data shows that party games were particularly popular among adults this year.

“It's becoming more common to play a board game during a night in rather than going out. While board games are timeless favorites, the trend is evident in the popularity and expanding range of party games. For instance, the Hitster music trivia game is perfect for groups looking for livelier entertainment at home.”The season's favorite character is blue once again – last year's favorite, Stitch, now faces competition from BlueyAccording to Verkkokauppa.com sales data, Bluey, the star of the Australian animated series, is a top contender for this year's most popular character. “Stitch remains a favorite, but Bluey's popularity is skyrocketing. Children are playing out these canine adventures with traditional toys like dollhouses and figurines. There are also Bluey LEGO sets. Classic favorites continue to hold their ground in the world of toys.” Overall, the toy list features all the ingredients of a traditional Christmas. “Dollhouses, LEGOs, figurines, and remote-controlled cars remain popular year after year. The most sought-after gifts are often the familiar and reliable ones,” Inkinen concludes.

Verkkokauppa.com Forecast: The Top 10 Hit Toys for Christmas 2025

Verkkokauppa.com analyzed the features of previous years' most popular toys and combined them with early holiday sales trends to predict this year's top ten hits.

1. LEGO Minecraft 21277 The Badlands Mineshaft
2. LEGO Flowers, such as the LEGO Poinsettia
3. Gabby’s Dollhouse
4. Schleich Horse Transporter
5. Nikko RC Remote-Controlled Car
6. Bitzee Interactive Hamster
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7. Bluey-tuotteet, kuten Bluey Family Home -leikkisetti
8. HITSTER – Guilty Pleasures -musiikkivisapeli
9. GUI GUI Slime – Ihana lima!
10. Clementoni Super Chemistry -tiedesetti

Additional information
press@verkkokauppa.com (Ulkoinen palvelu)

Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.