Don't buy these! Verkkokauppa.com reveals the year's worst products once again—topped by Google Pixel, a popular electric toothbrush, and a holiday hit toy.
Press release, 26 November 2025
Verkkokauppa.com has released its annual list of the most returned and lowest-rated products* to help customers make informed decisions during Black Friday, the year's busiest electronics shopping season.
This year’s list includes a Google Pixel phone, a stroller rocker, a hit toy from last Christmas, and a smart lock. Verkkokauppa.com has published its "worst of the year" list ahead of Black Friday for a decade.
“Some items on the list are simply those that customers found to be of poor quality. Others are included because a specific feature didn't appeal to them—for instance, the greenish-brown color of the Google Pixel phone didn't seem to resonate with Finnish customers,” says Verkkokauppa.com’s Commercial DirectorTatu Kalevanotes.
According to Kaleva, the list typically includes several pairs of earbuds, screen protectors, and printers every year.
"A few toys also make the list every year. This year, it includes an interactive teddy bear that was a hit last Christmas. In the toy category, expectations are always high when the youngest family members are the judges."
Product reviews are becoming more important – over 50,000 reviews per year
Product reviews are increasingly influencing consumer buying decisions. According to Kaleva, leaving a review has become a standard part of the shopping experience, with more customers making it a habit to share their feedback after testing a product.
"Customers are traditionally most eager to review TVs and computers, especially Apple MacBooks. Some popular products have over 500 reviews. Overall, Verkkokauppa.com customers are active reviewers: over 53,000 reviews were submitted in the past year, bringing the total to well over half a million," Kaleva reports.
Kaleva notes that Verkkokauppa.com closely monitors return rates and reviews.
"If a product has a high return rate and poor reviews, we quickly remove it from our selection. This allows us to keep overall returns to a minimum. Verkkokauppa.com’s total return rate remains low at just 0.7%," Kaleva concludes.
Top 10 most returned products
| Rank: | Product: | Return rate: | Category: |
| 1 | Philips Sonicare ProtectiveClean 6100 HX6877/28 electric toothbrush | 63% | Small appliances |
| 2 | Google Pixel 8 5G, 128/8 GB, Hazel | 55% | Phones |
| 3 | Logitech G703 HERO gaming mouse | 42% | Oheislaitteet |
| 4 | Osram Automotive Batterystart 200 -apukäynnistin ja akkupankki | 36 % | Koti ja valaistus |
| 5 | FoneKit 30K PD 65W Rugged -varavirtalähde, musta | 35 % | Puhelimet |
| 6 | Braun KF560.1 CaféHouse Aroma Plus -kahvinkeitin | 30 % | Pienkoneet |
| 7 | Yamaha TW-ES5A -langattomat nappikuulokkeet, vihreä | 27 % | Audio ja hifi |
| 7 | Yamaha TW-ES5A -langattomat nappikuulokkeet, pinkki | 27 % | Audio ja hifi |
| 8 | ErgoWork Airbase office chair, high back, black | 23% | Office supplies |
| 9 | Sleepytroll Baby Rocker | 21% | Baby & Toddler |
| 10 | ProCaster TW-12 ANC noise-cancelling earbuds, black | 20% | Audio & Hi-Fi |
Top 10 lowest-rated products
| Rank: | Product: | Average rating (1–5): | Category: |
| 1 | FoneKit silicone case with keyring for Apple AirTag, black | 1.50 | Phones |
| 2 | Play-I Poe interactive toy | 1.71 | Toys |
| 3 | Electrolux EWS01 window/door installation kit | 1.83 | Small appliances |
| 4 | FoneKit Full Cover tempered glass screen protector for OnePlus 13, black | 2 | Phones |
| 5 | Razer BlackWidow V4 X gaming keyboard, Green Switches | 2 | Peripherals |
| 6 | Canon CanoScan LiDE 400 flatbed scanner | 2 | Office supplies |
| 7 | Epson EcoTank ET-15000 A3+ multifunction printer | 2 | Office supplies |
| 8 | Nikko Pro Trucks Let's Race #7 RC car | 2.17 | Toys |
| 9 | FoneKit tempered glass screen protector for iPhone 16 / 15 | 2.20 | Phones |
| 10 | Yale Doorman YL102 smart lock, grey | 2.22 | Home and lighting |
*Verkkokauppa.com’s most returned and lowest-rated products between 6.11.2024 and 5.11.2025. Each product listed has sold at least 10 units and received at least 5 reviews.
Additional information
press@verkkokauppa.com (Ulkoinen palvelu)
Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.
