Verkkokauppa.com’s summer trends blend nature and holidays with modern electronics

Verkkokauppa.com predicts that this midsummer's trending products will include stylish smart rings, unconventional photography gear, and versatile movie projectors. When purchasing seasonal and holiday products this year, consumers are prioritizing quality over quantity.   

Many Finns are expected to follow the global outdoor cinema trend this summer, setting up entertainment centers on terraces or transforming backyards into atmospheric movie theaters.  
 
Projecting HD-quality images onto a screen is easy with devices like the Samsung LFF3C The Freestyle 2nd Gen Full HD projector, which has seen sales grow by up to 60% compared to last year.   
 
“Compact projectors like Samsung’s are easy to move between rooms, to the summer cottage, or even outdoors thanks to their design. During the summer season, some new TVs are also well-suited for installation on covered terraces. In these cases, models with matte screens handle direct sunlight best,” says Verkkokauppa.com Category Manager Antti Suomalainen. 
 
This craze is driven by a desire to gather for shared entertainment experiences without missing out on the limited warm summer evenings.  
 
"We could even call it a revolution in entertainment consumption. The change is about how and where Finns consume media. When you want to enjoy a theater-quality large screen, you no longer have to choose between home, the cottage, or the outdoors," Suomalainen continues.  

This summer, sports watches are being replaced by rings, and holiday memories are captured from a bird's-eye view 

While smartwatches and activity trackers dominated the market just a few years ago, consumers are increasingly looking for discreet rings to track their health. Data from Verkkokauppa.com shows that sales of smart rings launched a year ago have quadrupled, and by this spring, one in 15 customers chose a ring over a smartwatch.   
 
“Smart rings have quickly become a challenger to wrist-worn devices, and it’s not just a passing fad. Our thirst for activity data grows as the weather warms up, and this summer, more people are completing their outfits with a trendy ring instead of a watch,” says Sourcing Manager Max Virta.   

Major summer purchases have been made at Finland's leading online retailer well in advance and with careful consideration, driven by product quality and durability. This trend is evident in individual camera and grill purchases exceeding €1,000.  
 
“Still and video cameras for capturing holiday memories traditionally sell well from spring through summer, after which sales slow down toward winter. Modern vacationers are now packing drones for aerial photography or GoPro cameras for underwater shots. These products are easy to use, even for less experienced photographers,” Suomalainen concludes.  


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Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.