Verkkokauppa.com expands to Sweden in partnership with Amazon
Press release, February 26, 2025
Verkkokauppa.com is challenging the Nordic e-commerce market by expanding to Sweden via Amazon's marketplaces. The company is leveraging its extensive experience in electronics retail and competitive pricing. In Sweden, Verkkokauppa.com will operate under the shortened name Verk.com.
In line with its strategy, Verkkokauppa.com is seeking growth beyond its domestic market. Following last year's launch of deliveries to Tallinn with Wolt, the company is now expanding its consumer business to Sweden through Amazon's marketplaces.
According to Verkkokauppa.com CEO Panu Porkka, launching large-scale consumer operations in Sweden is a major milestone for the company. As the Finnish market leader, the company relies on its solid 30-year track record in consumer electronics, a reliable product range, and highly competitive pricing.
“Finland is actually the most competitive consumer electronics market in the Nordics, with Sweden coming in second. Although the Swedish market is twice the size of Finland's, it lacks a leading online player in consumer electronics. Our goal is to develop the Swedish e-commerce market just as we have done in Finland for decades. We are going big in Sweden because there is significant potential to capture,” says Porkka.
In international markets, the Verkkokauppa.com name will be shortened to Verk.com, but the brand and visual identity will otherwise remain the same as in Finland.
Amazon marketplaces offer a broad customer base in Sweden
According to Porkka, Amazon's marketplaces hold a strong position in the Swedish e-commerce market.
“The partnership with Amazon provides Verkkokauppa.com with a unique opportunity to expand into the largest Nordic market cost-effectively and very quickly. We will be able to offer a selection of over 10,000 of Verkkokauppa.com's most popular products to Amazon Sweden's large and active customer base as early as this spring,” Porkka says.
Previously, Verkkokauppa.com has primarily engaged in wholesale and consumer sales via CDON.com in Sweden. The company conducts wholesale operations in several EU countries across the Nordics, the Baltics, and Central Europe.
Additional information
press@verkkokauppa.com (Ulkoinen palvelu)
Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.
