Verkkokauppa.com opens a LEGO® Botanicals flower shop in Jätkäsaari, Helsinki

Verkkokauppa.com is opening Finland's first LEGO® Botanicals flower shop at its Helsinki store. This unique pop-up features the LEGO Botanicals range—a collection of flowers and plants that has become a major hit among adults and is part of the largest LEGO selection in the Nordics at Verkkokauppa.com.

Tech shoppers in Jätkäsaari might do a double-take this autumn, as a storefront filled with lush greenery and vibrant floral arrangements has appeared. This isn't just any flower shop—it's a Verkkokauppa.com pop-up dedicated exclusively to the LEGO Botanicals collection.

The new shop centers on the globally popular LEGO flowers, plants, and bouquets, with an interior design inspired by traditional flower boutiques.

This evergreen flower shop is the first of its kind in Finland. For the first time, visitors can experience LEGO bouquets through expert guidance, hands-on building, and engaging workshops.

“Demand for the LEGO Botanicals series has grown significantly this year, and we’re excited to delight LEGO fans just in time for the holiday season. People have always come to Verkkokauppa.com for inspiration, and we want to continue offering diverse experiences. Bringing this unique LEGO Botanicals shop to Helsinki is a natural step for us and gives customers another great reason to visit,” says Verkkokauppa.com’s Sales Director Teemu Puikkonen.

Color therapy and togetherness for dark evenings – nature’s most beautiful flowers and plants come to life piece by piece

The Botanical Collection’s first hits, the Flower Bouquet and Bonsai Tree, were released in January 2021. Since then, the range has expanded to include Succulents, Orchids, and a Rose Bouquet.

Verkkokauppa.com currently offers 17 different sets in the botanical collection, and the flower shop welcomes builders of all ages, from children to adults.

“Toys for adults have become a permanent part of everyday life, with more people using LEGO building as a form of meditation. The Botanicals Collection features several compatible sets that are perfect for creating stunning arrangements with friends or family. These builds make great home decor and add a personal touch to a desk. Our latest additions include the Plum Blossom, Chrysanthemum, and seasonal favorites like the Poinsettia and Christmas Wreath,” says Product Manager Essi Tyson-Fyhr.

The Verkkokauppa.com LEGO Botanicals flower shop opens on Wednesday, November 20, 2024, at the Helsinki store, located at Tyynenmerenkatu 11.

Additional information
press@verkkokauppa.com (Ulkoinen palvelu)

Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.