Warm spring weather has everyone grilling – discover the season's most popular grills.

Sales data from Verkkokauppa.com shows that the warm spring weather has sparked an interest in grilling. During the Easter holidays, grill sales grew by 50% compared to the previous week, while searches for "grill" increased by as much as 100%.

"People have clearly woken up to the approaching summer, and the Easter break was the perfect time to think about buying a new grill," says Verkkokauppa.com Product Manager Petri Kavenius.

Gas grills remain by far the most popular, but other types are increasing their market share year by year. Electric and charcoal grills, in particular, are attracting consumer interest.

"Electric grills were long perceived as clunky tools just for heating up sausages. Today, their performance and design rival gas grills, which explains their growing popularity. The secret behind charcoal grills, on the other hand, is the authentic smoky flavor – for many, a charcoal grill is the only real way to grill," Kavenius describes.

Kamado charcoal grills, which have been on the Finnish market for several years now, have continued to grow their market share.

"Consumers are drawn to the versatility of Kamado grills. You can prepare everything from smoked dishes to baked goods, as the internal temperature is easily controlled via air vents," Kavenius explains.

No end in sight for the pizza oven boom – smart features are coming to gas grills

During the pandemic lockdowns, people became enthusiastic about making restaurant-quality pizza at home. This trend remains strong.

"Making pizza has become a fun summer hobby for the whole family, and having your own pizza oven makes it easy to experiment with even the wildest toppings," says Kavenius.

The next big thing for gas grills is smart features, which are currently entering the market.

"Integrated smart thermometers started appearing in gas grills a few years ago. In the future, you'll be able to monitor internal temperatures from your phone and adjust the heat right from your sun lounger. Soon, not even a charred steak will dampen the summer mood," Kavenius laughs.

According to Kavenius, when choosing a grill, it's worth considering what you value most in cooking.

"It's always a matter of taste. One person might value the ease of an electric grill, while another finds that taking the time to cook with charcoal creates that perfect summer atmosphere. It pays to compare options, as there are so many different types of grills available today," Kavenius reflects.

Explore grilling products »

Additional information
press@verkkokauppa.com (Ulkoinen palvelu)

Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.