Samsung, Miele, and the Ströme Air Fryer: Verkkokauppa.com reveals Finland's most-loved brands and the year's top trends
Press release, 14 December 2022
Verkkokauppa.com asked over three thousand Finns* to name the best products and brands of 2022. The Samsung Galaxy S22 Ultra emerged as the most popular smartphone, while Genelec was once again the most respected domestic brand. Finns voted the Ströme Hot Air Fryer as the best product for making everyday life easier.
Samsung has overtaken Apple as the most popular smartphone in Finland, according to a recent survey by Verkkokauppa.com, Finland's largest online retailer. While Apple remained the most respected computer brand, it lost the top smartphone spot to the Samsung Galaxy S22 Ultra. Verkkokauppa.com experts also named the Galaxy S22 Ultra the electronics product of the year among all winners.
When it comes to smartwatches, Finns are divided. Both the Apple Watch Ultra and the Samsung Galaxy Watch5 Pro received 1,279 votes, sharing the title of the most respected smartwatch.
"Finns are increasingly using smartwatches for tasks typically handled by mobile phones. Both Apple and Samsung are strong in this regard. Samsung's rise is evident across multiple categories, posing a real challenge to Apple," says Verkkokauppa.com Product Manager Juha Orava.
Sony and Genelec remain firm favorites in Finland
Sony's appeal shows no signs of fading, as Sony PlayStation was once again the most respected consumer electronics brand this year. In addition to PlayStation, Finns also chose Sony headphones as the best in their category.
"The voting results show that usability and software are more important to our headphone customers than ever before. The new AirPods Pro, which took second place, has particularly excelled in refining the user experience to perfection," says Category Manager Aki Ahonen.
Based in Iisalmi, Genelec has been the most respected domestic brand in Finland for two consecutive years. The speaker manufacturer beat out brands like Fazer and Fiskars for the top spot.
Finns chose the JBL Bluetooth speaker as the best product under 40 euros. The recently released action game God of War: Ragnarök was voted the favorite game of the year.
Miele leads in home appliances, energy savers on the rise
The Verkkokauppa.com survey reveals that energy efficiency and simplifying daily life are currently top priorities for Finns.
Miele remains the favorite home appliance brand in Finland, with its dishwasher featuring an automatic detergent dispenser performing well across the survey. Air fryers, a global hit, have also established themselves in Finnish homes: the Ströme air fryer was voted the best product for making everyday life easier.
The surprise riser of the year was the TP-LINK Tapo P110 smart plug, which allows for remote monitoring and control of power consumption.
"This year's surprise riser even outperformed the Nintendo console and Apple smartwatches. While a remote-controlled socket with power monitoring isn't a new invention, it's more relevant now than ever," Orava notes.
Finns voted Airam's A-energy class LED bulbs as the best energy-saving product.
"Finns now value products that help them save electricity and monitor their energy consumption. People are looking for savings in small, everyday things," Orava concludes.
Verkkokauppa.com Awards 2022
For the second year in a row, Finland's largest online retailer, Verkkokauppa.com, identified the most trusted products and brands among Finns. The products and trends of the year were honored at the Verkkokauppa.com Awards 2022. To select the winners, Verkkokauppa.com conducted an extensive survey of its customers and experts to identify the year's hits, top brands, and surprise risers.
Read more: www.verkkokauppa.com/fi/verkkisawards
*In Verkkokauppa.com's online survey, over 3,000 Finns chose their most respected products or brands across 16 categories. The survey was conducted in late November with a total of 3,176 respondents, including 3,059 Verkkokauppa.com customers and 117 employees.
Survey results
Flagship Phone of the Year*
- Samsung Galaxy S22 Ultra (36.3%)
- Apple iPhone 14 Pro Max (33.8%)
- OnePlus 10 Pro (14.5%)
*Respondents were asked to choose their favorite from eight options.
Computer of the Year*
- Apple MacBook Air M2 (32.8%)
- Lenovo ThinkPad X1 Carbon Gen 9 (24.4%)
- Asus ROG Flow Z13 (24%)
*Respondents were asked to choose their favorite from five options.
Smartwatch of the Year*
- Apple Watch Ultra (41.2%)
- Samsung Galaxy Watch5 Pro (41.2%)
- Huawei Watch GT 3 Pro (15.4%)
*Respondents were asked to choose their favorite from four options.
Consumer Electronics Brand of the Year*
- Sony PlayStation: PlayStation 5 and games (35%)
- LG: televisions (25.1%)
- Genelec: speakers (22%)
*Respondents were asked to choose the most superior and respected consumer electronics brand from five options.
Domestic Brand of the Year*
- Genelec (speakers) (28.8%)
- Fiskars (kitchenware) (25.2%)
- Fazer (confectionery) (22.3%)
*Respondents were asked to choose the most trusted and respected domestic brand from eleven options.
Product of the Year under €40*
- JBL Go 3 Bluetooth speaker (23.3%)
- Apple AirTag tracker (19.3%)
- Sini Kitchen cleaning tablet – bottle and 2 tablets (17.2%)
*Respondents were asked to choose the best product priced at 40 euros from eight options.
Headphones of the Year*
- Sony WH-1000XM5 (38.3%)
- Apple AirPods Pro (2nd gen) (21.8%)
- Sennheiser Momentum 4 Wireless (15.3%)
*Respondents were asked to choose their favorite from eight options.
Home Appliance Brand of the Year*
- Miele (35.8%)
- Bosch (30%)
- Electrolux (16.2%)
*Respondents were asked to choose the most superior and respected home appliance brand from seven options.
Small Appliance Brand of the Year*
- Dyson (stick vacuums) (25.8%)
- Oral-B (electric toothbrushes) (25.7%)
- Philips (beard trimmers) (20%)
*Respondents were asked to choose the most superior and respected small appliance brand from seven options.
Everyday Essential of the Year*
- Ströme Hot Air Fryer (36.1%)
- Miele AutoDos dishwashers (automatic detergent dispenser) (31.6%)
- Philips Hue Gradient Light Tube (13.8%)
*Respondents were asked to choose the best and most interesting product for simplifying daily life from five options.
Surprise Riser of the Year*
- TP-LINK Tapo P110 remote-controlled socket with power monitoring (36.1%)
- Nintendo Switch OLED console (22.8%)
- Apple Watch Ultra smartwatches (20.9%)
*Respondents were asked to choose the most interesting hit product from five options.
Energy Saver of the Year*
- Airam A-energy class LED bulbs (22.2%)
- Bosch air source heat pumps (20.7%)
- Themo smart thermostat (monitors hourly electricity prices) (19.1%)
*Respondents were asked to choose the product that helped save the most electricity from eight options.
Trendsetter of the Year*
- Nvidia GeForce RTX 4090 graphics cards (27.8%)
- Miele AutoDos dishwashers (automatic detergent dispenser) (24.4%)
- Samsung Odyssey Ark 55" monitor (21.7%)
*Respondents were asked to choose a new product or feature that sets the direction for others in its category from five options.
Toy of the Year*
- LEGO City Trains 60337 - Express Passenger Train (59.9%)
- Squishmallows plush toys (16.3%)
- SpyraTwo water guns (8.3%)
*Respondents were asked to choose their favorite from six options.
Sports Product of the Year*
- Tunturi FitRun 30i treadmill (27.6%)
- Gymstick Walking treadmill (24.5%)
- MSR Guardian water purifier (17.3%)
*Respondents were asked to choose their favorite from six options.
Game of the Year*
- God of War: Ragnarök (26.7%)
- Elden Ring (23.5%)
- Call of Duty: Modern Warfare II (21.8%)
*Respondents were asked to choose their favorite from seven options.
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Additional information
press@verkkokauppa.com (Ulkoinen palvelu)
Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.
