Verkkokauppa.com reveals its most returned and lowest-rated products ahead of Black Friday
Press release, 23 November 2022
Black Friday, which kicks off the holiday season, has evolved in Finland from the year's busiest shopping day into a multi-day sales event. According to Verkkokauppa.com, Finland's largest online retailer, Finns are now buying products based on genuine need. To help with smarter purchasing decisions, Verkkokauppa.com is once again listing its most returned and lowest-rated products.
Verkkokauppa.com expects more consumers to shop online this Black Friday. Thanks to the extended campaign, stores will see steady traffic throughout the week instead of long queues outside. Finnish logistics companies are preparing for a busy two-week period for deliveries.
Current global conditions are reflected in how Finns shop: rather than impulsive browsing, people are looking for specific items. This more considered approach is evident in Verkkokauppa.com’s significantly lower return rates, which dropped to 0.9% over the past year.
“People are becoming more selective about what they buy. Larger purchases, such as televisions, are now less spontaneous and more need-based. Our goal is to help customers make long-lasting purchases, both during the peak season and year-round,” says Verkkokauppa.com’s Sustainability ManagerJohanna Stenbäck.
Verkkokauppa.com features over 400,000 uncensored product reviews to help customers make informed decisions. The site also includes a price tracker for individual products, comparing Verkkokauppa.com’s prices with current market rates.
Verkkokauppa.com lists the year's most returned and lowest-rated products
Just before Black Friday, Verkkokauppa.com reveals its most returned and lowest-rated products of 2022. The list of most returned items includes snowshoes and smart projectors, while peripherals like printers top the lowest-rated list.
“The return rates for these products are relatively high, so it’s important to analyze the reasons behind them to take the right steps toward reducing returns. Many returns are due to 'wrong purchases.' In these cases, we look at how to provide more detailed information about the product and its features. We also closely monitor returns for maintenance,” says Stenbäck.
Poor reviews can also result from insufficient product information when customer expectations aren't met, or from quality issues.
“This is a challenge for the entire retail industry, and retailers must focus even more on providing customers with sufficient product information before they buy,” Stenbäck concludes.
Top 10 most returned products
| Product: | Return rate: | Category: |
| FoneKit silicone case, OnePlus 8, transparent | 54% | Phones |
| Tubbs Wilderness snowshoes, 36" | 47% [21 | Urheilu |
| Villeroy & Boch La Divina -samppanjalasi, 4 kpl | 44 % | Grillaus ja keittiö |
| Lenovo TAB P11 Pro Folio Case and Film -suojakuori, harmaa | 43 % | Tietokoneet |
| Globen Lighting Led Ball Opal -lamppu, 125 mm, E27, 680 lm, 2700 K | 41 % | Koti ja valaistus |
| Ryhmä Hau Mighty Pups -superajoneuvo | 40 % | Lelut |
| Wave BookCase suojakotelo, Samsung Galaxy J6+ (2018), musta | 38 % | Puhelimet |
| Samsung LSP7T The Premiere DLP 4K UHD -laser älyprojektori | 35 % | TV ja video |
| Tucano Tre -suojakotelo Samsung Galaxy Tab A 10,5 -tabletille, musta | 34 % | Laukut ja matkailu |
| Clicktronic DisplayPort - DVI-D Dual Link -kaapeli, aktiivinen, 2 m, musta | 34 % | Kaapelit |
Huonoimmiksi arvioidut tuotteet top 10
| Tuote: | Arvostelujen keskiarvo asteilkolla 1-5: | Tuotekategoria: |
| HP LaserJet M110we -tulostin 7MD66E | 1.2 | Peripherals |
| Go-tcha Classic for Pokémon Go wristband, black | 1.22 | Gaming |
| Electrolux EWK04 window installation kit | 1.33 | Small appliances |
| Dr Pepper Zero soft drink, 330 ml, 24-pack | 1.5 | Food and drink |
| Fiskars Norden frying pan, 28 cm | 1.6 | Grilling and kitchen |
| Upo LK51MF1V ceramic cooker, white | 1.8 | Home appliances |
| HP DeskJet 2720e All-in-One multifunction printer (26K67B) | 2 | Peripherals |
| ProCaster HA-01 Bluetooth active speaker pair, white | 2 | Audio and Hi-Fi |
| Karhu Blackline massage gun | 2 | Sports |
| Kingston DataTraveler Exodia 256 GB USB flash drive | 2 | Peripherals |
Verkkokauppa.com is committed to transparency, providing comprehensive product details, customer recommendation rates, reviews, sales history, price tracking, and maintenance and return statistics for every product. In total, Verkkokauppa.com products have hundreds of thousands of consumer reviews.
Additional information
press@verkkokauppa.com (Ulkoinen palvelu)
Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.
