Genelec, Sony, and Xiaomi Mi lead the way – Verkkokauppa.com reveals Finland's most trusted brands and the year's top trends.
Press release, December 8, 2021
Verkkokauppa.com surveyed over a thousand Finns* to identify the best products and brands of 2021. Sony emerged as the most respected consumer electronics brand, while the PlayStation 5 was named the most valued electronics product. Iisalmi-based Genelec took the top spot as the most respected domestic brand. Finns voted Samsung’s foldable smartphone as the trendsetter of the year, and the Xiaomi Mi electric scooter was named the most exciting hit product.
According to a recent survey by Verkkokauppa.com, Finland’s largest e-commerce retailer, Finns value Apple most for smartphones and watches, Miele for home appliances, and LEGO for toys.
Sony rose to become the most trusted consumer electronics brand. Additionally, Finns ranked Sony’s wireless noise-canceling headphones as the best in their category and the PlayStation 5 as the year’s most superior electronics product.
“Gaming’s popularity grows every year. For many, Sony is a trusted partner in entertainment and gaming, known for classics like Crash Bandicoot, Spyro, and Gran Turismo. While our parents might have invested in motorcycles, the current generation prefers to invest in gaming by purchasing consoles and flat-screen TVs,” says Seppo Niemelä, Marketing and Communications Director at Verkkokauppa.com.
Genelec is the most respected domestic brand among Finns. According to Niemelä, Genelec’s popularity is driven by excellent serviceability, timelessly understated design, and, above all, the brand’s focus on its core mission: high-quality audio.
“Hailing from a small Finnish town, Genelec is considered one of the world’s best speaker manufacturers. Their speakers are found on Kanye West’s tour riders and at the mixing desks of the world’s top professionals. The fact that all Genelec devices are still manufactured and serviced in Iisalmi adds significantly to their prestige,” Niemelä says.
Finns named the Xiaomi Mi electric scooter the most exciting hit product of the year. In the sports category, the Giant Trance electric mountain bike was the most respected. Niemelä notes that the popularity of electric vehicles is driving a broader shift in mobility.
“The rental electric scooters that broke through a few years ago really got Finns excited about electric mobility. Owning your own scooter is no longer a major expense, as prices have dropped rapidly and there is plenty of choice. High-quality electric bicycles have challenged other light vehicles thanks to advanced technology, attracting not only regular cyclists but even those who previously would have headed to a motorcycle dealership,” Niemelä states.
Verkkokauppa.com Awards 2021
Verkkokauppa.com, Finland’s largest e-commerce retailer, has identified the most trusted products and brands among Finns for the first time. The products and phenomena of the year were honored with the Verkkokauppa.com Awards 2021. To select the winners, an extensive survey was conducted among Verkkokauppa.com customers and experts to identify the year’s hits, top brands, and surprise successes. Read more: www.verkkisawards.com (External service) (Opens in a new tab) (Ulkoinen palvelu) (Avautuu uuteen välilehteen)
Survey results:
*In the Verkkokauppa.com survey, Finns were asked to choose their most respected product or brand across 15 categories. The survey was conducted in late November via email. A total of 1,251 Finns responded, including 1,102 customers and 149 Verkkokauppa.com employees. Note: Respondents had the option to select "I don't know" for any category if they chose not to vote.
Small Appliance Brand of the Year*
- Bosch (26% of votes)
- Dyson (18%)
- Electrolux (13%)
*Finns were asked to choose their most respected small appliance brand from nine options.
Consumer Electronics Brand of the Year*
- Sony (21% of votes)
- Samsung (19%)
- Genelec (18%)
*Finns were asked to choose their most respected consumer electronics brand from nine options.
Home Appliance Brand of the Year*
- Miele (30% of votes)
- Bosch (27%)
- Electrolux (13%)
*Finns were asked to choose their most respected home appliance manufacturer or brand from eight options.
Domestic Brand of the Year*
- Genelec (45% of votes)
- Iittala (23%)
- Helkama (10%)
*Finns were asked to choose their most respected Finnish brand available at the online store from twelve options.
New Smart Home Device of the Year*
- Roborock S7 robot vacuum (27% of votes)
- Yale Linus smart lock (19%)
- Philips Hue Gradient lightstrip (16%)
*Finns were asked to choose their most respected new smart home device from eight options.
Trendsetter of the Year*
- Samsung Galaxy Z Flip3 & Z Fold3 – foldable smartphone (34% of votes)
- Roborock S7 robot vacuum (21%)
- Yale Linus smart lock (21%)
*Finns were asked to choose from seven options a new product or feature that sets the direction for other products or brands in its category.
Surprise Hit of the Year*
- Xiaomi Mi Electric Scooter PRO 2 global (24% of votes)
- EGO Evolution electric scooter (10%)
- Beeztees Quick Cooler dog cooling mat (10%)
*Finns were asked to choose the most interesting hit product of 2021 from ten options.
Electronics Product of the Year*
- PlayStation 5 console (32% of votes)
- LG OLED C1 65” 4K Ultra HD OLED TV (14%)
- iPhone 13 Pro Max smartphone (13%)
*Finns were asked to choose the most superior electronics product of the year from twelve options.
Flagship Phone of the Year*
- iPhone 13 Pro Max (35% of votes)
- Samsung Galaxy S21 Ultra (26%)
- OnePlus 9 Pro (14%)
*Finns were asked to choose their most respected flagship phone from nine options.
Headphones of the Year*
- Sony WH-1000XM4 (24% of votes)
- Apple Airpods Max (14%)
- Bose QuietComfort Earbuds (14%)
*Finns were asked to choose their most respected headphones from nine options.
Smartwatch of the Year*
- Apple Watch 7 (31% of votes)
- Samsung Galaxy Watch 4 (20%)
- Garmin 6 Pro (18%)
*Finns were asked to choose their most respected smartwatch from seven options.
Sports Product of the Year*
- Giant Trance X E+ (Pro 29 2) electric mountain bike (28% of votes)
- Julbo EVAD-1 sunglasses with HUD (10%)
- Shark Touring SUP board (9%)
*Finns were asked to choose their most respected sports product from nine options.
Toy of the Year*
- LEGO Super Mario (25% of votes)
- Mood Octopus plush toy (11%)
- Escape Room Family: Time Travel (10%)
*Finns were asked to choose their most respected toy from nine options.
Product of the Year under €20*
- Mood Octopus plush toy (19% of votes)
- Plop Up pop-it toy (13%)
- Johan & Nyström One Cup Drop Kit coffee capsule (11%)
*Finns were asked to choose their most respected product priced under 20 euros from eight options.
Baby Product of the Year*
- Britax Römer Baby-Safe iSense infant car seat (12% of votes)
- Owlet Smart Sock – modern baby monitor (11%)
- Moonie – humming bunny sleep aid (11%)
*Finns were asked to choose their most respected baby product from eight options.
Additional information
press@verkkokauppa.com (Ulkoinen palvelu)
Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.
