An exceptional Black Friday is coming – Verkkokauppa.com predicts online traffic will surge dozens of times over
Press release, November 25, 2020
Black Friday is this coming Friday. During this exceptional Black Friday, traffic to Verkkokauppa.com, Finland's largest online retailer, is expected to surge more than forty-fold compared to a normal Friday. Ahead of the year's busiest shopping day, Verkkokauppa.com has once again released its list of most returned products to help customers invest in proven products even during the sales.
An exceptional year has driven Finns to shop online more than ever. This unique year will also impact shopping behavior on Black Friday, the year's busiest shopping day. To avoid crowding, Verkkokauppa.com will keep all its stores open 24/7 for the first time this Black Friday.
Verkkokauppa.com estimates that online traffic will surge up to forty times higher than a typical Friday, meaning twice as many visitors as last year's Black Friday.
"During this exceptional Black Friday, online demand is surging, which is why Verkkokauppa.com is focusing heavily on its digital presence. We have prepared for the growth in traffic by running load tests for weeks. All deals are available online, so there is no need to visit a store for any specific discount this year," Verkkokauppa.com CEOPanu Porkkaexplains.
Porkka estimates that total shopping volume won't jump significantly from previous years. Sales data shows that Finns have long been concentrating major purchases toward the end of the year. A busy Black Friday tends to reduce December sales, as many people buy their Christmas gifts in November.
Verkkokauppa.com reveals its most returned products
Ahead of Black Friday, Verkkokauppa.com is revealing its most returned products of 2020. The list includes VR headsets, a remote-controlled car, replacement earpads, and an LED strip.
"The increase in time spent at home during the pandemic hasn't led to unnecessary ordering, as return rates remain consistent with previous years. Customers needn't worry about returns going to waste at Verkkokauppa.com, as most are resold through our Outlet. Less than 0.1% of total sales ends up as waste, which is recycled appropriately," says Verkkokauppa.com Sustainability ManagerJohanna Stenbäck.
Top 20 most returned products
| Product: | Return rate: | Product category: |
| Finnsat RC-FSH05PVR remote control for set-top box | 67% | TV and video |
| MicroSpareparts MSPT2006C DC 12 V car charger | 52% | Computers |
| PowerCube Original 5-way power socket, green | 47% [24 | Kaapelit |
| Philips Star WarmGlow LED -spottivalaisin, 4,5 W, valkoinen | 44 % | Koti ja valaistus |
| Lenovo TAB M10 FHD Folio Case and Film -suojakuori, musta | 43 % | Tietokoneet |
| Koss UR23iK On-Ear -kuulokkeet, musta | 43 % | Audio ja hifi |
| Marimekko Räsymatto -lautanen, 13 cm, valkoinen/pinkki | 41 % | Keittiö |
| Carson Micro X-Warrior -kauko-ohjattava, 1:32, RTR | 40 % | Lelut |
| Huawei P40 Pro 5G -Android-puhelin 8/256 Gt, hopea | 39 % | Puhelimet |
| Mitre Aircell Carbon Slip -säärisuoja, koko XS | 38 % | Urheilu |
| Sennheiser Earpads 506463 -korvapehmustepari | 37 % | Audio ja hifi |
| Logitech Slim Combo -näppäimistö/suojakotelo 10,5" iPad Pro:lle, sininen | 37 % | Peripherals |
| One For All WM7471 Designer Floor Stand for 32–65" TVs | 36% | TV & Video |
| Esselte No.1 Vivida A4 Plastic Lever Arch File, 75 mm, Red | 36% | Office Supplies |
| Nino Percussion NINO960 Sleigh Bell Stick | 36% | Music |
| ZyXEL AMG1302-T11C ADSL2+ Modem | 36% | Networking |
| Ledvance Smart+ Flex RGBW Extension 2P LED Strip, Extensions | 35% | Home & Lighting |
| Grungies Amplifier | 35% | Toys |
| HP Reverb Virtual Reality Headset | 35% | Gaming & Entertainment |
| Ledvance Smart+ Flex RGBW Extension 2P LED Strip, Extensions | 34% | Home & Lighting |
Verkkokauppa.com is committed to transparency, providing comprehensive product details, customer recommendation rates, reviews, sales history, price tracker, and maintenance and return rates for every product. Verkkokauppa.com products have hundreds of thousands of customer reviews in total.
Additional information
press@verkkokauppa.com (Ulkoinen palvelu)
Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.
