Forget the sunny getaways – bright light lamp sales are up 80% compared to last October.
Press release 27.10.2020
With southern vacations cancelled this autumn, Finns are eagerly buying bright light lamps, according to Verkkokauppa.com data. Orders for bright light devices are currently up over 80% compared to last October. Small models are the most popular, as people primarily buy them for their remote workspaces.
Verkkokauppa.com compared bright light device sales between this autumn and last. Consumer sales in September and October were 44% higher than during the same period last year.
“During this exceptional winter, Finns can't head for the southern sun, which is reflected in the enthusiasm for bright light lamps. Sales have been particularly brisk in October, with orders up by a staggering 83% compared to last year. We might be looking at the biggest bright light season ever,” says Verkkokauppa.com Product Manager Katja Roiha.
The best-selling models are round desktop lamps. In other words, people are buying bright lights specifically for their home offices. High-power models are also in high demand.
Bright light therapy: the most effective way to beat the winter blues
Bright light is the most effective single method for treating seasonal affective disorder (SAD) or the winter blues. Light therapy works by correcting sleep rhythms and quality disrupted by the dark season.
According to Finnish lighting manufacturer Innolux, the rule of thumb is that the more powerful the lamp, the shorter the required treatment time—though you should sit further away from the device.
“With a 2,500-lux light, a treatment time of one to two hours is sufficient, while 10,000 lux achieves the same effect in just 30 minutes. The most effective time for light therapy is immediately after waking up, between 8:00 and 10:00 AM,” advises Innolux Sales Director Joni-Petteri Ikonen.
According to Ikonen, a common misconception is that a southern holiday helps with winter blues for the entire season. In reality, symptoms often return within a week of a two-week sunny vacation if a bright light device isn't used.
It is worth using bright light therapy as long as symptoms persist and until natural light levels increase again in the spring.
Additional information
press@verkkokauppa.com (Ulkoinen palvelu)
Verkkokauppa.com
Verkkokauppa.com is Finland's leading online retailer, offering a wide range of products from home technology to leisure and business needs. Operating since 1992, the company is one of the world's oldest online retailers, combining e-commerce and physical stores into a seamless omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio, and Helsinki's Jätkäsaari district. To deliver an exceptional customer experience, the company delivers products to your door in as little as one hour, around the clock, using automation and robotics. Verkkokauppa.com employs approximately 600 people, and the company's shares are listed on Nasdaq Helsinki.
