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New from Apple

Deep Red iPhone 18 Pro from the side with triple lens system. Available now.

iPhone 18 Pro and iPhone 18 Pro Max – Pro further.

Your most powerful upgrade yet. iPhone 18 Pro and iPhone 18 Pro Max, now available.

Hands holding a foldable iPhone Duo with the home screen and a photo visible. Text: Hello hello. Available now.

iPhone Duo – A new way to iPhone.

iPhone Duo. Largest iPhone display ever. In a thin, foldable design. Available now.

A row of iPad (11th generation) tablets. The first tablet faces forward with an attached keyboard, while the other color options are lined up behind it to show their back panels.


iPad logo


iPad. Colorful. Capable. More fun than ever.

The 11-inch iPad is more capable than ever. It offers powerful tools for creating, staying connected, and getting things done—at a surprisingly affordable price.

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Front and back views of the Mac Studio.
Apple Mac Studio logo


Mac Studio. Now even more powerful.

Mac Studio. The ultimate professional desktop featuring the exceptional M4 Max chip or the most powerful M3 Ultra chip. With massive memory, stunning graphics, next-level AI capabilities, and super-fast Thunderbolt 5 ports, Mac Studio is a compact and quiet powerhouse.

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Apple AirPods 4

AirPods 4 and AirPods 4 with Active Noise Cancellation. Iconic design. Incredible comfort.

AirPods 4 – a completely transformed audio experience featuring Voice Isolation, Siri interactions, and Personalized Spatial Audio. An updated fit ensures all-day comfort.

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Apple AirPods 4 Headphones lifting out of the charging case to show their fit.
A hallway lined with AirPods Max headphones in various colors.


Apple AirPods Max

Fresh colors. Rich sound.

AirPods Max—the ultimate listening experience. Now in five new colors. An Apple-designed driver delivers high-fidelity audio. Every detail, from the canopy to the cushions, is designed for an exceptional fit. Pro-level Active Noise Cancellation blocks outside noise, while Transparency mode lets you hear what’s happening around you. Now featuring a USB-C connector for even more convenient charging.

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