2025's Top Toys – Fun for all ages
Our toy expert, Essi Tyson-Fyhr, has once again consulted her crystal ball to predict this year’s hottest toys. In 2025, plushies and board games remain perennial favorites, but there’s also something new for kids, adults, and—for the first time—those transitioning into young adulthood. Check out our top picks and compete for the prestigious title of Best Gift Giver.
Pocket-sized pets and games
Interactive pets like Bitzee and Tamagotchi remain a hit, but now mini Tetris and Pac-Man games are joining the fun. These pocket-sized classics are perfect for kids and nostalgic adults alike.
Sensory toys – engaging hands and minds
Sensory toys are trending, from fidgets and slime to modeling clay and puzzles. While fidgeting can help you focus, there are also plenty of options designed to stimulate and challenge your brain.