as an investment

Finland’s best known, most visited and the most popular Finnish online retailer, Oyj offers over 65,000 products on 25 different main product categories. The customer promise of the company is to sell its products at probably always cheaper prices, utilizing its low-cost structure.

In 2018, the company’s revenue was 477.8 million euros (IFRS) and operating profit was 13.3 million euros (IFRS). The company employed 667 people on average.

According to its name, (literally translates to web-shop) has been built on the terms of online commerce from the get-go. The company strives to be at the head of the retail business revolution, as retail is shifting online. delivers goods to more than 2,500 pick-up points and also makes home deliveries and installations via its partners. In addition to its online store, the company has four megastores in Finland – in the cities of Oulu, Pirkkala, Raisio and Helsinki. The company has facelifted its stores in Oulu and Pirkkala in accordance with its new store concept during 2017 and opened a new store in Raisio in March 2018. The company believes that a combination of an online store and large megastores is the most efficient way to serve its customers.

The Company targets an annual revenue growth of 10-20% in the medium term. The Company targets a growing operating profit and an operating profit margin of 2.5-4.5% in the medium-term. The Company's dividend policy is to pay out a quarterly growing dividend.

The company constantly evaluates opportunities to bring new products and product categories for sale – at probably always cheaper prices. aims to be open, transparent and the market leader in its business.

The company is listed on Nasdaq First North Growth Market Finland -market place.

Read about the company's operations and daily life from the Annual Report 2018.

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